Selling the Benefits of Analytics
For systems integrators and dealers, these business analytics represent an opportunity to provide additional benefit to customers. The first step is being able to paint a clear picture of what today’s analytics can deliver. To help, here are three ways retail and banking organizations can use business analytics to improve their overall performance, profitability and ability to compete.
1. Faster Loss/Fraud Detection and Investigations: Many retailers, banks and credit unions are already using video-based software applications to combine their surveillance video with recorded audio and transaction data. The integrated data and software tools enable faster loss detection and investigation capabilities by enabling users to search on exceptions such as transaction type or amount and click through to the associated video to further review suspicious events. The best applications also allow data searches across all locations simultaneously, further reducing investigation times and costs.
Dan Cremins is the Director of Product Management for March Networks.
